In the context of this article I use the word create to mean the creation of value, represented as a quantifiable outcome of the ability to effectively connect and collaborate to bring about positive change. There must be a business imperative to adopting a new way of working and that is the value that the social business model brings to the table. Corporations far and wide are now seriously adopting “social” as a means to improve their business, whether the results are for bottom line improvement, employee satisfaction, R&D timeline, customer engagement it is working. Examples of where social is making a positive impact include SAP – enabled them to implement a cost and service effective way to provide a higher level of support their millions of (customer) users, PWC – where a worldwide workforce have been able to connect and collaborate to solve customer problems and engage on proposals. Health groups are using social to implement better ways to improve the health and well being of their members.