How do you know if your CEO gets “Social”?

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How do you know if your CEO gets “Social”

I attended a workshop last week for a customer. The main theme was the redesign of their website. The CEO attended, along with a few of his senior staff.

Whilst the CEO pointed out that a newer, more modern finish was required, the overall objective was to ensure the website engaged with their customers and suppliers. Why? The industry for this company is recruitment and it has undergone a mini-revolution over the past few years. LinkedIn has forever changed the landscape, placing much more information in front of candidates than ever before. Websites like have taken over much of the role traditionally played out by specialist recruitment firms, so what is it going to take to gain competitive advantage or simply remain relevant.

The insights held by this CEO were impressive. Not only did he realise that a new world order was in place but he also had the ability to see where social business could and should fit into his organisation.

He made it clear that transparency of conversations, ie conversations that may or may not directly involve his employees, should take place. A relationship exists between candidates and customers and it is his role as the recruitment agent to facilitate the most effective environment that will solve the goals and aspirations of both candidates and customers. A social business platform provides this solution.

By stimulating interest in solving business problems and by sharing the problem he believes quite strongly that his customers will view the created community as a win win model.

Social business as  a new way to work is gaining ground as a robust methodology in the face of an increasingly savvy digital workforce. A workforce that expects to be showered with information so they can make the best, and most informed decision they can, without the traditional veils of secrecy that was the norm with recruitment selection a few years ago.

The organisation that this CEO belongs to is not large but is proving to be flexible enough to recognise that new methods, which are fairer and more equitable, is what is needed to be successful in the early part of the new century.

As CEO, the expectation is that they will deliver vision, strategy and thought leadership to direct organisation resources effectively. Hopefully other CEO’s will follow this CEO’s lead and steer their organisation toward the New way to work.

IBM’s CEO survey states that social business is good for Employees, Customers and Partners:

Employees. Empowering employees through values.

Customers. Engaging customers as individuals.

Partners. Amplifying innovation with partnerships.


Please let  me know your thoughts.

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