Your customer is digital. Use social to engage.

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There is no doubt we are in the digital age. You only have to look around and see that almost everything we touch is affected by a digital focus. For example, the mobile and/or tablet are channels that we utilise more and more for access to the Internet, social media networking sites, latest news, games, [...]

How do you know if your CEO gets “Social”?

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How do you know if your CEO gets “Social” I attended a workshop last week for a customer. The main theme was the redesign of their website. The CEO attended, along with a few of his senior staff. Whilst the CEO pointed out that a newer, more modern finish was required, the overall objective was [...]

Your Community

Social Media – Centres your focus on people!

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  In addition to running a small business, consulting to large and small organisations I also play golf on weekends. I like to keep up with industry news and trends, particularly as golf is part of the “club” culture and for any club their lifeline is totally dependent on retaining and attracting new members. It [...]

Social Media Strategy – does your club have one?

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As a club or association that is member based and focussed you need to remain (a) relevant and (b) consistently and persistently in touch with your members. The digital world has changed the type and structure of engagement and heightened the need to utilise digital tools and social frameworks to reach out to members.   [...]

Employee incentives for Social Business participation

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The position of social business as a business driver is gaining momentum throughout the boardrooms of some of the largest organisations in the world, such as PWC, EMC and IBM. All of these companies now think and act like social businesses and their respective CEO’s drive the adoption and use of social business tools to [...]

Social Business culture, does your organisation have it?

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Having a culture that supports innovation, change and risk taking are the three most compelling attributes that will assist you in being able to adapt to a Social Business operational model. Part of the challenge though is to figure out what your organisation culture is and therefore what sort of effort may be required to [...]

NOT for PROFIT – How are you reaching your community?

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Can the use of social media and the implementation of social networking within your community improve your ability to raise more funds for your community? A clear message when embarking on a program involving the use of social media is. “To take core business objectives and look back from those to see how social media [...]

So you want to make your business a Social Business?

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Maybe its because of the time of year but I found myself reflecting on this question and in looking at many projections and forecasts for 2013, at SocialEffect we can anticipate this question being asked around the boardrooms of corporations the world over. The first sub question to arise will undoubtedly be “Why”? The answer [...]

Socialisation in the Workplace

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My daughter asked me to walk her new puppy and unable to say no I regularly take him for a walk in the park. Being a puppy he is always ready and raring to go off-leash and socialise with other dogs, free of rules and fences. The effect of his playing with other dogs is [...]