SocBizUses

Can your Social Business platform be multi-dimensional?

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  A social business platform, incorporating the latest and greatest social business software can be many things to many organisations, but can it be many things to just one organisation? The answer depends on what is deemed important. For example would a social business framework that embodies conversations about business issues be sufficient justification to [...]

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Using Enterprise Social Networks to engage customers

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Have you considered what an enterprise social network could do to enhance your level of engagement with your customers? How do your customers interact with your sales and support staff or with other customers on issues relating to their use of your product or service? How do you represent your customers interests within the broader [...]

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Want a successful social business implementation?

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Then you need the following social business elements to be front and centre. Content – the sticky bits that people use to drive their interest People – the movers of thought, connections, actions Places – where content lives Business Processes – how the business does what it does Context – the glue linking all other [...]

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To Cloud or not – for your Social Business project?

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To Cloud or not. I recall attempting to persuade businesses that remotely hosted business applications might make good sense – back in 2001, but at that point in time my views were largely laughed at and thought of as complete heresy. Why would anyone or any organisation ever consider moving their valuable data off-site when [...]

Your customer is digital. Use social to engage.

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There is no doubt we are in the digital age. You only have to look around and see that almost everything we touch is affected by a digital focus. For example, the mobile and/or tablet are channels that we utilise more and more for access to the Internet, social media networking sites, latest news, games, [...]

How do you know if your CEO gets “Social”?

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How do you know if your CEO gets “Social” I attended a workshop last week for a customer. The main theme was the redesign of their website. The CEO attended, along with a few of his senior staff. Whilst the CEO pointed out that a newer, more modern finish was required, the overall objective was [...]

Social Business – People Process and Platform

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For your social experiment ensure you put the right People, Process and Platform in place. The right people will provide enthusiasm and capability. The right process will mean effort is put where it’s needed and the right platform will enable delivery and ongoing use. People: Social business is first and foremost about people, not technology, [...]

Social Business culture, does your organisation have it?

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Having a culture that supports innovation, change and risk taking are the three most compelling attributes that will assist you in being able to adapt to a Social Business operational model. Part of the challenge though is to figure out what your organisation culture is and therefore what sort of effort may be required to [...]

NOT for PROFIT – How are you reaching your community?

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Can the use of social media and the implementation of social networking within your community improve your ability to raise more funds for your community? A clear message when embarking on a program involving the use of social media is. “To take core business objectives and look back from those to see how social media [...]