socialeffect social business strategy

Using Enterprise Social Networks to engage customers

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Have you considered what an enterprise social network could do to enhance your level of engagement with your customers? How do your customers interact with your sales and support staff or with other customers on issues relating to their use of your product or service? How do you represent your customers interests within the broader [...]

Social Business – Best Practice Challenge

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I have been researching the Internet for examples of best practice and innovation for social business and have found a complete dearth of available information. Along the way I found a  guy who I thought was thought provoking, genuinely honest and at the same time making comments that were both salient and relevant, in the [...]

Collaborate to Innovate

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Innovation is the lifeblood of an organisation. To innovate is to stay competitive and to remain at the top of your industry sector. Social business can be a key platform to transform the innovation capability of your organisation. Social business creates a environment that stimulates thought and creation of new ideas. Empower your employees, and [...]