socialeffect social business strategy

Using Enterprise Social Networks to engage customers

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Have you considered what an enterprise social network could do to enhance your level of engagement with your customers? How do your customers interact with your sales and support staff or with other customers on issues relating to their use of your product or service? How do you represent your customers interests within the broader [...]

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Why a social network is good for knowledge sharing

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Why is sharing knowledge something we all should strive for in the business world? Basically because the sum of many beats the sum of one and as most businesses are built to scale to handle customer queries or opportunities, the faster we can utilise shared knowledge the faster we can help our customers and in [...]

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Digital Strategy and Enterprise Social Networks

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Enterprise social networks (ESN) where do they fit in your  digital strategy? For a start Enterprise social networks wouldn’t exist without being in some way a component of a digital strategy. ESN’s are formed as part of a broader decision to adopt Social Business as a new way of doing work. A social business strategy fits hand [...]

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Your Enterprise Social Network and its value proposition

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  Whilst all the seasoned community managers know how to measure the effectiveness of their enterprise social network (ESN), many newbies continue to struggle with the basics of measuring how their ESN delivers value to community members and their organisation at large. The majority of ESN vendors, including Jive Software, Socialcast, SocialText, MangoApps, tibbr, IBM [...]

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Enterprise Social Network – Selling the concept

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  So, you’ve convinced yourself that a social network is needed for your organisation. That’s great and now all you need to do is convince others that you’re not on drugs. Social business is a new way to do work and it has been steadily gaining prominence, not solely as a technology solution, but as [...]

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Want a successful social business implementation?

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Then you need the following social business elements to be front and centre. Content – the sticky bits that people use to drive their interest People – the movers of thought, connections, actions Places – where content lives Business Processes – how the business does what it does Context – the glue linking all other [...]

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Communicating in a socially connected world

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  Communicating with someone prior to the digital revolution required a great deal more cryptic information about them than just their name. To find someone somewhere, either in your organisation or outside of it you needed to know (a) their phone number, (b) their email address or (c) their physical address. All of which are [...]

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To Cloud or not – for your Social Business project?

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To Cloud or not. I recall attempting to persuade businesses that remotely hosted business applications might make good sense – back in 2001, but at that point in time my views were largely laughed at and thought of as complete heresy. Why would anyone or any organisation ever consider moving their valuable data off-site when [...]

Social Business – Introducing it as a new concept

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  New to Social Business? What method(s) have you chosen to create and sustain use of the new social business platform? Have you made a conscious decision to structure the rollout  and potential takeup and mandate its use? Or have you just installed the platform software (in-house or via a Cloud based solution)? Or have [...]