Social Business – Best Practice Challenge

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I have been researching the Internet for examples of best practice and innovation for social business and have found a complete dearth of available information. Along the way I found a  guy who I thought was thought provoking, genuinely honest and at the same time making comments that were both salient and relevant, in the [...]

Your customer is digital. Use social to engage.

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There is no doubt we are in the digital age. You only have to look around and see that almost everything we touch is affected by a digital focus. For example, the mobile and/or tablet are channels that we utilise more and more for access to the Internet, social media networking sites, latest news, games, [...]

How do you know if your CEO gets “Social”?

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How do you know if your CEO gets “Social” I attended a workshop last week for a customer. The main theme was the redesign of their website. The CEO attended, along with a few of his senior staff. Whilst the CEO pointed out that a newer, more modern finish was required, the overall objective was [...]

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Social Media – Centres your focus on people!

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  In addition to running a small business, consulting to large and small organisations I also play golf on weekends. I like to keep up with industry news and trends, particularly as golf is part of the “club” culture and for any club their lifeline is totally dependent on retaining and attracting new members. It [...]

Social Business – People Process and Platform

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For your social experiment ensure you put the right People, Process and Platform in place. The right people will provide enthusiasm and capability. The right process will mean effort is put where it’s needed and the right platform will enable delivery and ongoing use. People: Social business is first and foremost about people, not technology, [...]

Employee incentives for Social Business participation

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The position of social business as a business driver is gaining momentum throughout the boardrooms of some of the largest organisations in the world, such as PWC, EMC and IBM. All of these companies now think and act like social businesses and their respective CEO’s drive the adoption and use of social business tools to [...]

Social Business culture, does your organisation have it?

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Having a culture that supports innovation, change and risk taking are the three most compelling attributes that will assist you in being able to adapt to a Social Business operational model. Part of the challenge though is to figure out what your organisation culture is and therefore what sort of effort may be required to [...]

NOT for PROFIT – How are you reaching your community?

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Can the use of social media and the implementation of social networking within your community improve your ability to raise more funds for your community? A clear message when embarking on a program involving the use of social media is. “To take core business objectives and look back from those to see how social media [...]

Social Media – Is it part of or separate from your Social Business initiatives?

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I often get asked by organisations that are in the process of evaluating their position in relation to operational effectiveness and the relatively new management style called Social Business, “What is the difference between the two”? At this point in time, at least here in Australia, boardroom directors and C level executives are largely ignorant [...]