Your customer is digital. Use social to engage.

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There is no doubt we are in the digital age. You only have to look around and see that almost everything we touch is affected by a digital focus. For example, the mobile and/or tablet are channels that we utilise more and more for access to the Internet, social media networking sites, latest news, games, [...]

Your Community

Social Media – Centres your focus on people!

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  In addition to running a small business, consulting to large and small organisations I also play golf on weekends. I like to keep up with industry news and trends, particularly as golf is part of the “club” culture and for any club their lifeline is totally dependent on retaining and attracting new members. It [...]

Social Media Strategy – does your club have one?

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As a club or association that is member based and focussed you need to remain (a) relevant and (b) consistently and persistently in touch with your members. The digital world has changed the type and structure of engagement and heightened the need to utilise digital tools and social frameworks to reach out to members.   [...]

Employee incentives for Social Business participation

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The position of social business as a business driver is gaining momentum throughout the boardrooms of some of the largest organisations in the world, such as PWC, EMC and IBM. All of these companies now think and act like social businesses and their respective CEO’s drive the adoption and use of social business tools to [...]

NOT for PROFIT – How are you reaching your community?

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Can the use of social media and the implementation of social networking within your community improve your ability to raise more funds for your community? A clear message when embarking on a program involving the use of social media is. “To take core business objectives and look back from those to see how social media [...]

Social Media – Is it part of or separate from your Social Business initiatives?

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I often get asked by organisations that are in the process of evaluating their position in relation to operational effectiveness and the relatively new management style called Social Business, “What is the difference between the two”? At this point in time, at least here in Australia, boardroom directors and C level executives are largely ignorant [...]

Kickstart your Social business project?

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The following social business presentations were originally published around mid 2012 but I find them just as relevant now so thought I would re-publish on my new SocialEffect blog. If you’re thinking about going social there is a mountain of information available to you and luckily for you we have done all the hard work [...]

Corporate Social Networking – Part of the social economy?

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Corporate Social Networking – What does it mean in the emerging social economy? Social networking is part of a broader evolutionary change that is sweeping across the corporate landscape, creating fundamentally new ways to work together. Social networking outside of the workplace has been growing at an astonishing rate for the last 5 years where [...]

Is Collaboration the New Competition?

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A blog article on this topic was recently created by Ben Hecht, President and CEO of Living Cities and subsequently critiqued by Dawn O’Neill AM and Kerry Graham. The contention being that collaboration, instead of slowing down the business of implementing social change, could actually speed it up. My respective take on this is from [...]