Kickstart your Social business project?

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The following social business presentations were originally published around mid 2012 but I find them just as relevant now so thought I would re-publish on my new SocialEffect blog. If you’re thinking about going social there is a mountain of information available to you and luckily for you we have done all the hard work [...]

Corporate Social Networking – Part of the social economy?

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Corporate Social Networking – What does it mean in the emerging social economy? Social networking is part of a broader evolutionary change that is sweeping across the corporate landscape, creating fundamentally new ways to work together. Social networking outside of the workplace has been growing at an astonishing rate for the last 5 years where [...]

Is Collaboration the New Competition?

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A blog article on this topic was recently created by Ben Hecht, President and CEO of Living Cities and subsequently critiqued by Dawn O’Neill AM and Kerry Graham. The contention being that collaboration, instead of slowing down the business of implementing social change, could actually speed it up. My respective take on this is from [...]

So you want to make your business a Social Business – Part 3

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In part 2 of this series I discussed the need for executive level support for the introduction and ongoing management of a social business initiative. In this post we’ll take a look at what other personnel factors will sustain the initiative and where they may come from within the organisation. The majority of organisations today [...]

So you want to make your business a Social Business?

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Maybe its because of the time of year but I found myself reflecting on this question and in looking at many projections and forecasts for 2013, at SocialEffect we can anticipate this question being asked around the boardrooms of corporations the world over. The first sub question to arise will undoubtedly be “Why”? The answer [...]

Socialisation in the Workplace

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My daughter asked me to walk her new puppy and unable to say no I regularly take him for a walk in the park. Being a puppy he is always ready and raring to go off-leash and socialise with other dogs, free of rules and fences. The effect of his playing with other dogs is [...]

Reduce email clutter

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Email clutter is reportedly taking up to 25% of an employee day to manage the constant wave of traffic and disconnected threads. Jive Software’s social business software platform encourages the minimization of email trails through the use of an advanced activity centric collaboration model. Always informed. Stay on top of all the information essential to [...]

Jive is Social

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Jive is known as the market leader in the social business arena and has stamped its authority on driving the concept of social within the corporate sector. ArcSight is a HP division and is an enthusiastic Jive customer. The following video gives some poignant insights into how Jive is transforming the way ArcSight does business. [...]


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A community can drive change and seriously affect your bottom line, in a very positive way. Corporations large and small are recognizing that there is a better and more cost-effective way to manage service delivery, product development, internal processes (to name a few), through the use of social business methods and tools. A significant component [...]